Let’s improve fitness together

We work with gyms and fitness spaces to improve inclusion and accessibility for all.

REFER werk. to a Fitness BUsiness

Help us improve inclusivity in fitness. You receive up to £500 as a thank you and the business you refer gets 10% off our services.

Diversity, Equity and Inclusion in fitness

70% of women

had to change their gym routines after negative experiences at the gym.

35% of disabled people

feel self-conscious at the gym.

40% of the transgender population

avoid gyms for multiple reasons.

95% of overweight / obese people

have experienced weight stigma.

20% of gym staff

are non-white, demonstrating the lack of diversity and representation.

21% of the UK population

have experienced ‘gymtimidation’ that prevents them exercising.

Gyms are not only alienating groups of customers, but missing out on revenue and brand value.

WHAT we do

We develop the DEI of gyms and fitness spaces to improve our clients’ value in three main areas:

  • Improve staff diversity and representation

  • Reduce staff turnover

  • Reduce recruitment and training costs

  • Gain staff advocates for your brand

Your Team

  • Increased staff representation leads to more customer segments

  • Appeal to more customers

  • Higher revenue generated

  • Increase customer retention

  • Gain customer advocates for your brand

Your customers

  • Improve marketing opportunities

  • Become a leader in your field

  • Gain a competitive advantage

  • Increase revenue

  • Improve executive engagement

Your business

Our Services

  • To start improving DEI, we meet you where you are. We evaluate the following areas and provide recommendations for improvements:

    • Website, marketing and PR

    • Company culture and internal practices

    • Facility

  • We deliver bespoke workshops and seminars to identify and tackle any DEI obstacles within your organisation. We work with your team so you can best implement changes.

  • Somo consultants tell you how to do it, or agencies do it for you. We work with you to implement the changes your gym or fitness space needs to deliver the best value.

Why werk.?

Although fitness enthusiasts ourselves, we felt intimidated and uncomfortable in gym spaces. Our Co-Founder, Niahn, worked in several gym spaces and witnessed first-hand the lack of diversity (or desire to improve). We also recognised our own privileges and how other marginalised groups of people would be further ostracised from gym spaces.

We are the only DEI consultancy focused on the fitness industry. Our expertise make us the most trusted partners in the field to improve your retention, revenue and reputation.

Get started

You probably already know your gym could be doing more. We work with you constructively to provide better value for all.

Fill out the form for an introductory call.